Social media marketing involves promoting your product, service or site on a social media channel. This can mean publishing a post on your wall on Facebook or pinning a product image on Pinterest. Each network has different types of users and works (or doesn’t work) with certain niches. It is worth researching what other competitors are doing successfully on social media channels and mimicking them.
It’s good to point out that while you can set up a social media account, you do not own it. Facebook, Twitter, and others can freeze you out of the account or close it down entirely at a moment’s notice. While followers and likes are nice to have, you should aim to pull people to your websites that you control and not leave them on social channels that you do not.
Social media is great for driving interest in your products or services without needing to spend money on advertising. You also don’t have to wait to rank in Google to drive traffic to your site if you can write a post and publish it on your Facebook wall and promote it to relevant Google groups.
Social media marketing also provides direct access to potential customers and actual customers. Therefore, what you post has to be carefully considered, so it’s both tasteful and is consistent with your brand’s message. When done right, marketing on social media can boost your brand and drive greater levels of traffic to your website.
Marketing on YouTube involves putting together your own video content to promote your ideas, products or services. It’s possible to link to your website to gain new subscribers or to a product offering in the description below the video clip. While videos can be accompanied by Google advertising which can earn revenue for the video publisher, affiliate marketing also works well when selectively done on YouTube.