Search Engine Optimization Basic
Search Engine Optimization Basics
The idea behind internet marketing and SEO is to help get your websites higher up in Google, Bing, Yahoo and other search engines. When your pages and posts are placed higher on the page – or even on page one – you get more traffic to your offers and product reviews leading to more sales.
Search engine optimization (SEO) is the actions taken to achieve a higher overall ranking targeted search terms (keywords). Once this is achieved, greater revenue usually follows. Usually, backlinks are sought from another site to your own (money) site. With quality links, a higher position for the targeted search term usually happens when one is patient.
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All About SEO
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SEO encompasses everything to do with getting a website, pages, and posts to rank higher in Google and other search engines. The goal is to have related websites that cover a similar topic like your site’s message and content well enough to like back to it. Links work much like a popularity contest with the sites that have garnered the most links generally getting a better ranking.
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Search engines attempt to first understand the meaning behind a search term and then to deliver appropriate search results that will answer the searcher’s question correctly. To do this, search engines will use 100’s of metrics to judge the value of each page/post on a site, rate it, and see whether it is useful and relevant. A high percentage of searches are unique and increasingly results are personalized in the search engine results pages (SERPs) including sites previously visited by the searcher about the same topic.
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Google and other search engines have automated bots that will crawl around the web visiting one page after another, looking for new content that has been updated and introduced on a site. When one website links out to a new site that Google hasn’t heard of before, the Googlebot, it’s spider, will crawl over to the new site and explore it too. The more popular a site is, the more frequently it will be crawled, and results updated in the search index.
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There is paid traffic and organic (free) search traffic. Paid traffic means traffic is coming from ad clicks where you’ve paid for the advertising. Organic search traffic is the ranking position for search terms with results that show your page and people click on it and visit the site. Paid traffic is obviously costlier, but in the early months of a site, organic traffic is almost non-existent.
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There are mainly Two types of Penalty PANDA & PENGUIN.
Intentionally building links to your site is viewer poorly by Google. When building too many low-quality links too fast, the search engine can penalize the site. Sometimes people buy private blog network (PBN) links which are currently quite effective for quicker ranking but are risky to use because they are against Google’s terms of service and will cause a search penalty when discovered. People who use them gamble that they make more money that way than using organic search than less dangerous link building methods to get traffic.
