Internet marketing is the process of making money by marketing on the world wide web. People think internet marketing is some special thing, but really, it’s just marketing that’s been performed for over a century to consumers which is updated for the internet. There are different types of internet marketing which we’ll cover next.

There are many types of internet marketing. SEO uses organic search traffic with the goal to rank in a high position in Google and other search engines. Paid advertising via pay-per-click advertising and per impression drives paid traffic to an offer. Email marketing focuses on building a subscriber list and sending offers to your list. Video marketing via YouTube and Vimeo uses the power of the video message to attract new subscribers and to sell products.

Internet marketing in all its forms is cheaper to perform than offline marketing. Many ways to reach the customer like email, video, and content marketing are relatively inexpensive compared to their revenue-generating potential. Direct marketing is expensive to produce with paper mailing and the cost of postage. Reaching a broad range of customers and marketing to specific small niches allows small players to reach target markets cheaper and more effective than paying for full-color advertisements in magazines or using TV advertising.

There is a large and growing internet usage around the globe with more people becoming online buyers every day. Americans particularly are voracious shoppers and are more likely to buy than people from other countries. However, international e-commerce is growing rapidly with multi-national internet companies like Amazon, eBay and Uber being found all over the world at this point.