Optimizing your pages for on-page SEO helps to avoid making critical mistakes. When doing it well, Google is likely to understand the content and its meaning far better. When the search engine understands your content, it can correctly categorize each page which offers the possibility of greater ranking. A poorly created site with confusing page titles, headings, and or structural mistakes is confusing for Google which struggles to know what to do with the site.
On page, SEO is one of the easiest things to get right, costs nothing and avoids creating many unwanted problems with a site as a result.
On page, SEO is working with your site structure to make it clear what the meaning and purpose are with each page and post. The meaning is conveyed by the title, each of the headings and sub headings, and the meta tag description which also describes what the site or page/post is about. You also want to interlink between pages to help readers navigate and see more pages on the site before leaving.
Keywords are search terms used by people in search engines. Keyword phrases are longer searches like “best small drone” which describes what the searcher is looking for. Some keywords are more targeted towards buying whereas others are informational where the searcher is trying to discover how to do something or to ask a question about it.
Typically, searching for keywords in an SEO keyword search tool enables you to find the types of searches used by visitors interested in a certain topic. The tool will suggest similar searches that have a greater or lesser search volume every month. Searches can be narrowed down to a country and a language to see only US, UK, Canada or searches for other countries. Keyword research should be done before deciding what writing should be produced.