Niche research means analyzing a particular section of the market to see whether there is an opportunity make money with it. A judgment is made whether the sites ranking in the top 10 for relevant keywords can be beaten or will be too difficult to outrank.
With better niche research, a site owner can rank for keywords that were within their ability to achieve and generate a reasonable return on their time and money. With poor research, either the wrong keywords will be targeted, or their difficulty will be wrongly estimated causing an inability to rank for them. Choosing wisely leads to a greater possibility of profits.
Niche marketing is using marketing tactics to appeal to an audience that likes a product or topic of interest. For instance, when you’re trying to sell drones, you need to appeal to people who enjoy flying their drone. If they do not believe you also enjoy flying a drone, then they won’t follow your product reviews or accept your recommendations. Marketing must be shaped to suit the audience you wish to penetrate.
Analyzing the competition involves using SEO tools to discover what keywords are the main ones used by people looking to buy a product or find out information about them. You need to look at the results in Google’s SERPs for the popular search terms, check how many links and the quality of them, and decide for yourself whether you can outrank them.
Older sites with thousands of links aren’t going to be beatable in many cases. Newer sites with fewer links should be beatable if you have smart, educational content and can get more decent quality links than they have.