Digital marketing is one of the fastest growing sectors of the new economy. Digital marketing is supplanting traditional print, TV and radio advertising because the marketing money has to go where the customers are and today those customers are online. While companies were previously reluctant to embrace digital marketing that all changed with the rise of social media. Today Facebook boasts nearly 2 billion users, YouTube 1.5 billion users, Instagram 700 million users and Twitter nearly 400 million users. Those kinds of numbers mean you’re either on the digital marketing train or you’re going to be left behind at the station. And since someone has to formulate and execute all the new digital marketing campaigns the number of jobs in Digital Marketing has increased exponentially.
Who Profits From Taking Digital Marketing Courses at CIMPRO?
Still Not Convinced?
Here are 4 more reasons why CIMPRO is the best institute for digital marketing in Chandigarh.
- We explore real industry case studies - There’s nothing like real-world case studies to provide vivid examples of the power of Digital Marketing and the high cost of ignoring it. We look at corporate success stories as well as some spectacular failures to help you get the most accurate picture of how companies that embrace Digital Marketing succeed and how companies that don’t embrace it fail.
- Access to state of the art industry tools - We partner with some of the industry’s most important players to provide you invaluable access to leading edge Digital Marketing tools. You get practical experience other Digital Marketing courses aren’t able to offer and a sneak peeks at some of the emerging techs that is going to drive industry growth in the years to come.
- Real hands-on projects - There is no substitute for actual experience and we make sure every one of our students gets the hands on experience they need by executing projects that incorporate a wide variety of Digital Marketing disciplines. The goal is to help you build a comprehensive mastery of this exciting, complex field.
- Internship credit - Everyone wants to hire experienced people but no one wants to give you the experience you need to get hired. It’s an age-old problem and one we face head-on. We offer students the opportunity to engage in industry research that can earn them credit toward an internship certificate, so when the time comes to apply for work they have something they can show their prospective employer.
Here are just some of the Digital Marketing courses we offer at CIMPRO as of this writing:
Digital Marketing Overview
In this course, we introduce the business of Digital Marketing to those who have no previous experience with it. We explain the basic concepts behind the art of Digital Marketing, why it has become so important in today’s business world, and the various opportunities that await those wishing to enter the Digital Marketing milieu. If you’re thinking about making a career change or are simply curious about whether a career in digital marketing may be for you this digital marketing course in Chandigarh is a great place to start.
Website Design and Creation
Today’s website needs engaging, relevant content that grabs the attention of search engines without running afoul of their algorithms. They also need to have a flexible architecture that’s compatible with both PC and, perhaps more importantly, today’s ever-growing the number of mobile devices. We’ll teach you the basics of responsive design that will ensure the website you build either for yourself or a client is accessible to the billions of consumers who now use their smartphones as their primary internet access platform.
SEO or Search Engine Optimization
At the end of the day, it all comes down to SEO. Search engine optimization is what transforms a previously invisible website into one that appears at or near the top of organic search results where customers can see it. 90% of web surfers never venture past page one of search results. The job of the SEO expert is to ensure the client’s website is on that first page. In this course, you’ll learn the basics of how that’s done.
PPC (Pay Per Click) Advertising
With a PPC campaign, you determine how much you want to spend and then deposit that amount into a Google account. They then deliver your ad along with organic search results. Each time someone clicks on your ad a set amount is deducted from the amount you deposited. When the deposited amount is completely used up Google stops running your ad until you replenish the account. It’s simple in theory, not so simple to do effectively. We’ll teach you the right way to run such a campaign.
In this marketing model affiliates (often called media partners) manage content delivery “channels” such as websites and social media pages. On these channels, they promote various products and services via advertising that, ideally, should dovetail with the content of the website or social media page. When someone purchases one of these promoted products the media partner receives compensation. It’s complex but it works and we can teach you how to take advantage of it.
Social Media Marketing (hot!)
As we said at the start there are now billions of people who interact with social media sites every day. This is an unprecedented development few saw coming but which has changed the marketing landscape on a fundamental level. If a company is to prosper in the new business environment they must have a strategy of social media engagement. In this Social Media Marketing course, we’ll teach you how to leverage the power of social media to generate product buzz, website traffic, and conversions.
With Content Marketing the website is used as more than just a place to plead with customers to purchase a product or service. Instead, the website visitor is provided with relevant information about the product or service that enhances their understanding and provides them the means to make an informed decision. In many ways, Content Marketing is marketing for grownups. In this course, we’ll teach you how to deliver top of the line Content Marketing services to your customers large and small.
Online Reputation Management (ORM)
Online Reputation Management is a skillset that is becoming increasingly relevant in a world where just about anyone can post just about anything online about anybody. The Online Reputation Manager (ORM) strives to ensure any mention of the client online is a positive mention. They may also call for the creation of content that bolsters the client’s reputation in the eyes of the public. In essence, ORM is Cyberspace PR. And we’ll teach you how you can become an ORM specialist.
Marketing for Mobile
Mobile Marketing is loosely defined as any marketing activity designed to reach a specific audience via their handset or other mobile devices. Common vehicles for the delivery of Mobile Marketing are email, SMS, MMS or social media apps. With Mobile Marketing the marketer is honing in on the specifics of location, time and personal preferences to fashion and deliver precise product and service suggestions. During this digital marketing course in Chandigarh, we’ll teach you how to do it.
Email Marketing Fundamentals
With Email Marketing it seems the marketer is always walking the razor's edge between delivering value and delivering spam. That’s why it’s crucial to understand the fundamental concepts behind this type of marketing; fundamentals that include obtaining permission and managing expectations. We’ll show you how to do both of those and more in this informative and timely course.
Google Analytics is a free service provided by Google that allows a person to see who is visiting their website, what keywords they used to find the site, how long they stayed on different pages and much more. This information is crucial to SEO professionals who use it to optimize the website for specific keywords. This typically results in the site performing better when it comes to organic search results for those keywords, which means more traffic. In this Google-certified digital marketing course, we’ll teach you the ins and outs of Analytics.
In a nutshell, lead generation entails attracting visitors to a website or social media page where they then provide their information in return for the promise of something in return. That something may be a piece of valuable research or a discount coupon. Or it could be some sort of special offer like a promotional code they can use while shopping online. Or it could be something else. The point is that out of this transaction you get a high quality lead that may turn into a future conversion. We’ll teach you today’s most effective lead generation strategies.
Because as many as 95% of people who shop online don’t actually “convert”, businesses need to devise strategies that will promote a higher rate of conversions. This is called E-commerce Marketing and it’s basically the art of convincing the visitor they’ll be better off purchasing from you than from the competition. If that sounds a lot like traditional marketing that’s because it is; just adjusted to the particulars of the online environment. In this digital marketing course in Chandigarh we’ll teach you the difference and how to devise an Ecommerce Marketing strategy that works.
When you decide to take a digital marketing course in Chandigarh at CIMPRO you’re deciding to increase your chances of having a bright future. Whether you own a business or are planning on becoming a Digital Marketing expert yourself our comprehensive courses will set you on a path to sustainable success.